Publishers of all sizes are grappling with complex issues surrounding online content syndication. The Fair Syndication Consortium was founded to support an open and fair online content economy that compensates those who create valuable content while appropriately rewarding those who aggregate, republish and monetize it. For a thriving online content economy with quality content, it’s essential to support an infrastructure that creates value for that content.
In December of 2009, the Consortium shed a light on the massive problem of online content reuse with our research on U.S. newspaper content reuse, emphasizing the need for a new model of online content syndication. With the Fair Syndication Guidelines, we have outlined recommendations for handling unauthorized content syndication to help achieve this new model.
Attributor has started implementing the guidelines on behalf of several Consortium members, the specifics of which are well covered by Ken Doctor and Alan Mutter. This process is meant to allow the free-flow of content online, while simply removing the economic benefit for those who reuse content without appropriate permission.
This is the first time a truly new model has been proposed for online content syndication and we think the potential for all parties is great. For more details on traffic diversions and ad removals, visit the Attributor blog post.
[...] week, Attributor, with support from the Fair Syndication Consortium, is taking the first steps in the pursuit of a new model for online content syndication. The model is one in which content [...]
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You can try sending an email to info@attributor.com – that should work alright.
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