Today, we released a research report showing how the articles from 157 newspapers were reused and monetized. Our goal is that this study and others like it will provide important data points for the industry as they evaluate U.S. Newspaper’s ability to thrive online.
Listed below are a few key findings from the research – you can download a full .pdf report of the research here.
- During a 30-day period (October 15 – November 15, 2009), 75,195 Web sites reused at least one U.S. newspaper article without a license.
- On these sites, 112,000 near-exact unlicensed copies of articles were found.
- Among the top 1,000 sites reusing the most articles, blogs represent less than 10 percent of the total.
- In addition to the 112,000 full article copies (defined as more than 80 percent of the original article and more than 125 words reused), an additional 163,173 excerpts were found (defined as less than 80 percent of original article and more than 125 words).
- Ad networks from Google and Yahoo dominate the unlicensed monetization of U.S. newspaper content. Google represents 53 percent of the total monetization with Yahoo accounting for 19 percent.
The Fair Syndication Consortium is open to publishers of all sizes, and we invite you to join in support of publishers receiving their fair share of ad revenue wherever their content appears across the Web.
UPDATE: These results exclude any articles found on Google News.
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