After talking with all types of publishers ranging from large newswires to regional newspapers and individual bloggers, we were struck by the common ground that so many share regarding fair syndication practices.
The attached guidelines (downloadable .pdf, html) summarize these thoughts as a starting point for a broader discussion of content syndication and also propose solutions that should benefit publishers, syndicators, aggregators, and consumers of content.
We’ve labeled the guidelines 0.9 for a reason – they are imperfect, yet we trust that the spirit and intention behind the effort will be respected and useful to build upon by others, or as Chris Ahearn, President, Media at Thomson Reuters, implored, “Let’s stop whining and start having real conversations across party lines. ”
We hope these guidelines provide ample food for thought and help structure further debate on how best to embrace the Internet while allowing for content syndication to flourish for all.
Finally – while we spoke with scores of folks to create these guidleines – we would like to thank Steve Outing of steveouting.com and Zach Seward of the Nieman Journalism Lab for their review and feedback. Without such input, this document would have suffered greatly.
[...] In our view, this is a CRITICAL and watershed point that underscores the very underpinnings of the guidelines and recommendations put forth by the Fair Syndication Consortium. This is about the economy of [...]
[...] Because it seems like, while Attributor has a good point (and is apparently following a don’t-be-evil pathos), their business model comes across almost a debt-collector role regarding the copyright of [...]
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Thanks Lavera – would be great to hear your insights as well. You can leave your feedback in the comment section or get in touch with us at info@attributor.com.
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